Aula Magna, Proyecto Clave de McGraw Hill
Portada de Freedom and Other Keys to Creativity
ISBN
9788419187185
Tamaño
160 X 230
Páginas
278
Encuadernación
Tapa Blanda
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Freedom and Other Keys to Creativity

A Thought-Provoking Guide

Joaquim Franch

This book offers a grounded exploration of creativity as a process rather than a mere talent or success tool. Moving away from typical self-help rhetoric, the author integrates perspectives from neuroscience, anthropology, and systems thinking to examine how human nature, cultural frames, and collaborative environments influence our ability to innovate. Structured into five parts, the work combines theoretical reflection with practical exercises designed to foster a more profound understanding of the creative act in both personal and professional contexts.

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Joaquim Franch

Joaquim Franch

Autor

Joaquim Franch (born in Girona, 1958) lives in Barcelona and has a degree in chemistry from the Autonomous University of Barcelona (UAB, Bellaterra), a postgrad in biotechnology (UPC, Barcelona), and a master’s degree in business management (EADA, Barcelona). In 1990 he began working in the Health Division at Eastman Kodak and continued in the health imaging sector for thirty years. He has devoted the years of the coronavirus worldwide pandemic to put into book form his vision of creativity as a paradoxical exploring process. Based on this work, he has developed a program on mentoring for disruption.

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