Flora María Díaz Pérez

Dr. Flora M.ª Díaz-Pérez is a Senior Lecturer at La Laguna University (ULL). She holds a Bachelor’s Degree in Economics and Management and a Ph.D. from ULL. She is the head of the research group “Tourism, Competitiveness, and Sustainability,” which has an extensive track record in tourism, environmental policy, and employment research, and has twice been highlighted by the media as a successful R+D+i group. She has served as an expert for the European Commission"s Directorate-General for Regional and Urban Policy and has several international publications. Her recent research includes collaborations with researchers at the Rosen College of Hospitality Management (UCF). She was also awarded the Prize for Socioeconomic Research in Applied Economics by the World Biosphere Reserve of La Palma.